Objectif is a card game I created to facilitate an open dialogue about the relationship between race and standards of beauty.

The game consists of a single deck of cards that are portrait illustrations of women. Each round, two competing players draw female portrait cards from the deck into their hand, then submit a card to a third player who acts as the judge. The judge decides which woman is the most attractive but must explain. Players are encouraged to be persuasive and challenge each other’s preferences as a strategy to win the game.

Objectif was created in response to the article “Why Black Women Are Less Physically Attractive Than Other Races” published online at Psychology Today. The article is no longer available at the original site, but you can read about it here and see a screenshot here.

Check out a rough demo below.